Ashizuka Itaru
The Journal of business administration and marketing strategy Kinki University 54 (1) 91 - 112 0450-2825 2007/07
This article examines the case of a biotechnological academic spin-off, Kringle Pharma, Inc. how important for university spin-offs that their business creation and management are based on their management creed. This case makes it clear that every resource such as the results of research, management team and funds were drawn by their creed.