Koji Umehara
The journal of applied sociology Rikkyo University, College of Sociology (55) 205 - 217 0387-6756 2013/03
This paper attempts to explore the possibilities and limitations of the concept of 'cool capitalism' (translated as "cool capitalism" in this paper), proposed by the British cultural studies scholar Jim McGuigan in his 2009 book "Cool Capitalism," in the analysis of contemporary capitalism and the study of cultural policy.