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TAKIMOTO Masae

    Department of Business and Marketing Strategy　Associate Professor
Last Updated :2024/04/19

Researcher Information

J-Global ID

Research Interests

  • 流通システム   ブランドマネジメント   マーケティング   marketing brand management   

Research Areas

  • Humanities & social sciences / Commerce
  • Humanities & social sciences / Business administration

Academic & Professional Experience

  • 2016/04 - Today  Kindai University経営学部商学科associate professor

Education

  •        - 2000  Kobe University  Graduate School of Business Administration  マーケティング

Association Memberships

  • 日本消費者行動研究学会   日本商業学会   

Books etc

  • 石井, 淳蔵; 廣田, 章光 (Contributor第9章『ブランド拡張を通じてのブランド進化：P&G<ファブリーズ＞』)碩学舎,中央経済グループパブリッシング(発売) 2021/05 9784502384714 iv, 10, 256p
  • 廣田, 章光; 大内, 秀二郎; 玉置, 了 (Contributor第7章『デジタル社会のワントゥワンマーケティング』)中央経済社,中央経済グループパブリッシング (発売) 2019/10 9784502317811 v, xi, 208p
  • 石井, 淳蔵; 廣田, 章光; 坂田, 隆文; 島永, 嵩子; 吉田, 満梨; 滝本, 優枝; 大驛, 潤; 岸谷, 和広; 山本, 奈央; 水越, 康介; 日高, 優一郎; 後藤, こず恵; 細井, 謙一; 明神, 実枝; 三好, 宏 (Contributor第4章『価格による顧客創造』)碩学舎,中央経済グループパブリッシング (発売) 2016/10 9784502200212 iv, 9, 217p
  • Winning Global Market
    TAKIMOTO Masae (Joint translation第1章～第4章)2015/10
  • 戦略は実践に従う
    滝本 優枝 (Contributor第4章)同文館出版 2015/10
  • Market Your Way to Grow: 8Ways to Win
    TAKIMOTO Masae (Joint translation第4章)中央経済社 2013/05

MISC

Awards & Honors

  • 日本マーケティング協会関西支部20周年記念論文 入賞
     JPN

Research Grants & Projects

  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2014/04 -2017/03 
    Author : TAKIMOTO Masae; Tamar Cavsugil; Chien Shinn-yi
     
    We conduct a theoretical empirical study on the knowledge and integration effect of the brand in international transfer of marketing knowledge. Not a explicit knowledge like research and development but a conceptual model that develops tacit knowledge which is information including local knowledge such as marketing knowledge can be transferred to countries with different characteristics in cultural and society and can be utilized , And clarified from the company survey and the consumer survey investigation and demonstrated.
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2012/04 -2016/03 
    Author : Takemura Masaaki; KANDA Makoto; YAMAMOTO Takashi
     
    The purpose of this research is to show empirical result of Economic Gradening (EG), new policy for regional economics. Previous and dominant economic policy has been based on the invitation and attraction for large enterprises. The aim of this conventional type of policies was mainly focused on increasing the number of employments in a specific region. This policy is still working in some extent, but there are several problems as well. One is withdrawing of the firms. Second one is economic stability of the area. Economic Gardening is another way of thinking on regional economic growth. This policy focuses on growth of the firms, and long lasting of local firms. This study pays theoretical attentions on the policy of Economic Gardening, and to show its effect and results empirically.
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2012/04 -2015/03 
    Author : USUI TETSUYA; TAKIMOTO Masae
     
    Previous studies on FSAs assumed that all NLB-FSAs automatically become the source of competitive advantage in every host market; however, our findings indicate that firms must take time to identify the resources that are most suited to dealing with the competition in each country’s market. It is not easy to predict which home-based FSAs will achieve the expected value in a host market ex ante; therefore, what MNEs actually focus is “value predict” in the initial market entry stage. It is important to note that despite the level of uncertainty in value creation with initially transferred FSAs, our findings also indicate that throughout the transfer process, MNEs tended to focus on cost minimization of communication by sharing and utilizing the same resources and knowledge bases with the headquarters in order to win the battle of the local market competition.
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2011/04 -2015/03 
    Author : MIZUNO Manabu; HIROTA Akimitsu; TAKEMURA Masaaki; INOUE Ryuichiro; BUNNO Teruyuki; AKIYAMA Syuich; TAKIMOTO Masae
     
    This project has examined the following three issues from quantitative and qualitative researches to discuss the theory how to catch user innovation(UI)into open innovation of companies; (1) Industries that user innovation happens frequently, (2) Motivations of user innovation in each industry, (3) Diffusion of the innovation in the industry. Important findings of our research are these; (1) UI happens frequently in the manufacturer, agriculture and mining industries compared with other industries, (2) UI might happen in the industries; High degree of maker's oligopoly and globalization and new entrant users from other industries, (3)Many of these innovation are useful for other users in the same industry, (4)These innovations have not diffused in the industries.
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2011 -2013 
    Author : INOUE Ryuichiro; TSUCHIYA Yasuo; TAKEMURA Masaaki; TAKIMOTO Masae
     
    This study clarifies the managerial ways and business systems to realize the monetization of intellectual property through case studies of innovative small and medium-sized enterprises. Business systems are the following three. Firstly,it is OEM development type.Secondly, it is functional materials business type. Thirdly, it is focus and vertically integration type.The first type is to deploy "the world only one technology" to large numbers of worldwide customers. The second type is to provide customers, including the processing, products and equipment technology and development capabilities, advanced functional materials. The third type is one in which the other party, to provide a specific customers advanced and differentiated technology product. There are two evolution patterns. The first pattern is to sell multi customers OEM product by the core technology. The second type is to realize mass customization by the core component.
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2008 -2011 
    Author : TAKEMURA Masaaki; HIROTA Akimitsu; WANG Yi-jen; HOSOI Kenichi; HARA Yoritoshi; TOMINO Takahiro; TSUCHIY Suneo; INOUE Ryuichiro; MIZUNO Manabu; TAKIMOTO Masae
     
    We have examined sample survey how SME could have changed their positions with their business acquaintances for past ten years. Position means the roles to their business acquaintances. We assume these roles as 7 grades, from main suppliers to simple subcontractors. We revealed that the ratio was below 5%, which was far less than we had expected. And we also have revealed that the firms which could have changed their positions to upward had extended their market by product innovation.
  • ブランドマネジメント 他社ブランドによる製品戦略
  • マーケティング
  • 流通
  • marketing brand management

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