Anil Mathur; Benny Barak; Yong Zhang; Keun S. Lee; Boonghee Yoo; Jeeyeon Ha
Asia Pacific Journal of Marketing and Logistics 27 5 717 - 734 2015年11月
[査読有り] Purpose – The purpose of this paper is to develop a scale to measure social religiosity (SR) and assess its measurement invariance across different cultures. Design/methodology/approach – The research relied on samples from China (n=486), India (n=377), Japan (n=362), Korea (n=386), and the USA (n=580). The invariance process involved carrying out a series of confirmatory factor analyses with progressively more restrictive constraints. Findings – Results show the SR scale to be reliable and valid across culturally and religiously diverse countries. Implications of the findings are also discussed. Originality/value – Based on Katz (1988) this is a new scale to measure SR and its measurement invariance is assessed across culturally divergent countries.