 | TSUTSUI MarikoDepartment of Business Administration Professor | ||
Last Updated :2024/04/25
Researcher Information
Degree
J-Global ID
Research Interests
- Communities of Practice 知識ベース論 イノベーションの普及 Innovation management Knowledge management
Research Areas
Education
- - 2004 Kobe University of Commerce 経営学研究科 経営戦略論
- - 2004 Kobe University of Commerce Graduate School, Division of Administration
Association Memberships
Published Papers
- TSUTSUI MarikoJournal of Japanese Management Vol. 2 (No.2) 1 - 11 2018/05 [Refereed]
- Network Analysis Approach for Communities of PracticesTSUTSUI MarikoJournal of Japanese Knowledge Management (15) 17 - 28 2017/05 [Refereed]
- TSUTSUI Marikoナレッジ・マネジメント研究 日本ナレッジ・マネジメント学会 (13) 35 - 49 2015/03 [Refereed]
- Mariko Tsutsui; TSUTSUI MarikoJOURNAL OF BUSINESS MANAGEMENT Japan Academy of Business Administration 23 (23) 87 - 97 1882-0271 2009 [Refereed]
In this paper, we argue that the medical representatives (MRs) play an extreme important role in the medical information diffusion to clinicians. Generally, at the diffusion process of innovations, innovation adopter conducts information gathering (Rogers 2003). As well, in the case of medical diffusion process, the doctors considered as medicine adopters also obtain amount of information from various sources in making decisions to adopt new medicine, which are acquired from academic conferences and seminars, medical journals, word-of-mouth within clinicians, and the information MRs provide. Coleman et al. (1966) showed that the doctors obtained information of new medicine from other doctors who had already used those, which they reduced the uncertainness of new medicine. On the other hand, Van den Bulte and Lilien (2001) reinvestigated the research of Coleman et al. by adding new data, and made conclusion that the marketing effort by medicine companies had more significant impact on medicine diffusion than the internal communication between clinicians. Although the results between Coleman et al. and Van den Butte and Lilien looked like quite different, those two researches will become a complementary relationship if the new viewpoint on MRs' role in the medical diffusionn will be recognized. We conducted a case study of medicine company A, and found that MRs provided doctors with not only drug information but also other clinicians' impressions about new medicine. Clinicians are so busy for daily medical examination and treatment that they cannot have enough time to inquire into and share drug information among other profession. This is why MRs play a significant role as mediators in sharing drug information between doctors.
Books etc
- 上林, 憲雄; 庭本, 佳子; 厨子, 直之; 浅井, 希和子; 貴島, 耕平; 島田, 善道; 上野, 恭裕; 福本, 俊樹; 筒井, 万理子; 瓜生原, 葉子; 中原, 翔; 上野山, 達哉 (Contributor第９章)文眞堂 2020/04 9784830950698 xv, 250p
- Knowledge Management in Diffusion Process of Pharmaceutical ProductsTSUTSUI Mariko (Single work)白桃書房 2011 9784561265627
- 組織マネジメントの基礎筒井 万理子 (Joint work第６章)2009/10
- 経営戦略の基礎筒井 万理子 (Joint work第５章)東京経済情報出版 2008/05
Conference Activities & Talks
- Mariko Tsutsui日本ナレッジ・マネジメント学会：第26回年次大会 2023/12
- 研究者の実践共同体と知識の創造 [Not invited]筒井 万理子日本ナレッジ・マネジメント学会第 22 回年次大会 2019/06
- Diffusion of Innovations and Personal Network [Not invited]TSUTSUI MarikoPICMET '18 Conference 2018/08
- Factors driving the diffusion of new pharmaceutical [Not invited]TUTUI Mariko日本経営学会第90回大会 2016/09
- TSUTSUI Mariko日本経営学会関西部会第617回例会 2015/11
- イノベーションの普及と知識マネジメント [Not invited]筒井 万理子日本ナレッジ・マネジメント学会 第16回年次大会 2013/03
- 医薬品の普及と医薬品会社の競争優位性に関する考察 [Not invited]日本ナレッジマネジメント学会研究発表大会 2009
- ＭＲ間のコミュニケーションと製薬会社の競争優位性 －知識ベース論からの考察－ [Not invited]日本ナレッジ・マネジメント学会 組織認識論研究部会 2008/07
- 医薬品の市場浸透 －製薬会社の事例から－ [Not invited]日本ナレッジマネジメント学会 組織認識論研究部会 2006
- 知識ベース視角と営業組織のマネジメント [Not invited]日本ナレッジマネジメント学会年次大会 2006
- 知識ベース戦略の理論と実際－「実践共同体」概念を中心に－ [Not invited]日本ナレッジマネジメント学会 組織認識論部会 2005
MISC
- TSUTSUI Mariko 商経学叢 2021/03
- Value of Pharmaceutical product and a role of salespersonTSUTSUI Mariko 商経学叢 53- (1,2合併) 87 -98 2006
- A knowledge based view and sales organizationTSUTSUI Mariko 商経学叢 52- (3) 179 -196 2006
- 知識主導型企業へと導くために『知識コミュニティにおける経営』第3章,翻訳 45 -71 2005
Research Grants & Projects
- 日本学術振興会：科学研究費助成事業 基盤研究(C)Date (from‐to) : 2023/04 -2028/03Author : 筒井 万理子
- Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)Date (from‐to) : 2017/04 -2020/03Author : TSUTSUI MariikoPrevious studies of diffusion of innovation confirm that innovation adopters play an important role in promoting their diffusion. In this research, I analyzed the data on journal article in order to clarify what kind of meaning sense the adopter makes to existing products and new product in the medical industry. As a result of text mining and network analysis, it has been shown that communities of practice, which is the foundation of the adopter's knowledge, forms the product value quickly by the division of intellectual labor.
- Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research Grant-in-Aid for Young Scientists (B)Date (from‐to) : 2014/04 -2017/03Author : TSUTSUI MariikoThe network of doctors as adopters of new medicines has an important influence in the diffusion process of innovation, namely, new medicines manufactured by pharmaceutical companies. In this research, I used network analysis to examine the personal network of doctors during the period of diffusion of new medicines and interpreted the results. Further, I investigated the MR（medical representative）’s activity by interviewing pharmaceutical companies.